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Writer's pictureWei Ran .

Pure Direct

This was a redesign for Jacob, who was looking for a simplified logo for his small marketing company as he was relocating to Houston, TX.

The original logo was very similar with a gray gradient. Since he was moving to Houston, TX, Jacob wanted to explore adding either an arrow or Texan Star into the logo. After several discussions, we decided to keep it as a simple black and white logo with the addition of the star.


 





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