Prismajic

Prismajic is a new immersive art experience in Lakewood, CO. Their goal is to promote mental health through relaxation in a zen like atmosphere.

This project was completed in my 2023 capstone class with the agency name Dreamweave Creations. As a team we conducted research on the industry & the company. We then developed a marketing strategy & creative execution for Prismajic. These are a few of my favorite deliverables the team designed!

Team:

Account Executive: Tristan C.

Brand Strategist: Lauren G.

Copywriter: Daniel P.

Design Director: Tia G.

Designer: Emma C.

Phase 1: Research

In phase one, the primary goal was to conduct research on the brand, their competitors, and target audience. Upon gathering all of the necessary research, the team designed a competitor, benchmark analysis. In addition, we designed a campaign strategy with a primary tagline, "Immerse, Discover, Transform", that would drive our final creative execution in phase 2.

Prismajic Takeaways:

Customer relationships are highly important

Prismajic can build off of Lululemon’s impressive customer relationships. We strive to build a strong one to one experience that people will remember. We need to ensure this is at the top of the mind and the pinnacle of our experienc

Create a clear magical story

We want people to come and be excited to explore the magic. If there is a clear storyline and an emotional spark within the consumer this will make the experience far better than any other.

Be recognizable and memorable

To become highly successful we want people to remember this experience. We also want them to know what it’s called, where it is and recommend it to friends. This will happen if the experience is set up for those to remember it long term!

Phase 2: Creative Execution

Positioning Statement:

Prismajic allows visitors to escape today's chaotic world, and offers a unique journey connecting you to serenity and reflection.

Goal of the Campaign:

Address the prevalent social issue of individuals consistently grappling with feelings of overwhelming stress, burnout, and anxiety stemming from the demands of work and daily life.

Business Objective:

Raise the profile and drive people to visit Prismajic by building awareness of the experience without revealing the magic.

Communication Objective:

Market Prismajic as a serene and calming experience that encourages you to take a break. Communications should build intrique and entice people to visit.

Tagline & Headlines:

Immerse - From one world to another

Discover - Break free and explore the boundless

Transform - Ignite your spirit

Mockups: